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Branding the Go-to Resource for Living in the Triangle
Raleigh Lifestyle is a concept that incorporates all the facets in living in the Triangle; real estate, entertainment, food, community; to those who were making the move to the Triangle. Raleigh Lifestyle tells potential new residents the "story" of the area, rather than just educating them about moving or investing. The client wanted a brand image to incorporate the iconic history of the area while highlighting its progressive focus on technology and advancement.
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